Study on the Problem of price conscious customer

we have conducted a study regarding the Problem;
This report is to analyze whether the buyers/customers of security product i.e. Close Circuit TV (CCTV) are price conscious or there is some other effect also.
There are some of Key attributes that normally perceived by the customer particular with CCTV product, the customer want to protect their premises against mishaps, theft and to check the working of the workers on the floor, to keep on eye on the crucial points of the product development. These are the basic need of the customer and other attributes like product specification, country of origin, supplier repute, after sales services and some other features that help customer in decision making process.
From the results we have concluded that in most purchase if the final decision factor is price than we have to see the priority of the customer. If we analyze above data for each brand we come to know that the customer’s priorities of having known brand are quite different from those who have unknown brands with them in their premises. They look for the product quality as well as supplier’s worth as per their requirement, as on the other hand the customer with low priced product are forced by the Government to have CCTV. After the finalization of Price, the Priorities make the decision in the favor of purchasing.
From the study we have found the problem that is usually faced by all the brands from the customer that the misconception is in the mind of user that the CCTV is also featured with the Pre-Event Protection. The basic need of CCTV product is provide protection or safety to the customer. But if the customer does not know that this product is for post-event data the supplier need to educate the buyer or change the priority of the customer. If the supplier could change the priority of the customer according to his own brand preference then only he will be able to sale the product.

RECOMMENDATION
For the above data it is recommended for the supplier of Branded product that they must know the priority of the customer that why customer is interested to install CCTV products. The basic need of CCTV product is protection or safety of the customer. But if the customer does not know that this product is for post-event data the supplier need to educate the buyer or change the priority of the customer. If the supplier could change the priority of the customer according to his own brand preference then only he will be able to sale the product.